Why is Council changing the names of its leisure facilities?

    Council is committed to encouraging healthy lifestyle choices and promoting residents to be active physically, mentally and socially. Improved Council branding at our leisure facilities will create greater awareness of Council’s programs and services to achieve these outcomes for the community.

    What are the locations of the four leisure centre facilities?

    1. East Keilor Leisure Centre, Quinn Grove, Keilor East Vic 3033
    2. Queens Park Swimming Pool, Corner Pascoe Vale Road and The Strand, Moonee Ponds Victoria 3039
    3. Riverside Golf Course, 55 Newsom Street, Ascot Vale Victoria 3032
    4. Ascot Vale Leisure Centre, corner Langs & Epsom Road, Ascot Vale Victoria 3032

    Are there any other components to the new brand?

    Yes! The proposed names are just ancillary to a dynamic new brand which will be launched to maximise community health benefits. The launch of Council’s new leisure brand will coincide with the beginning of the summer season when people are most likely to return to exercise. Stay tuned!

    When will the renaming take place?”

    The renaming will likely occur in the in the last quarter of 2020.

    Why is this happening at this time?

    This work commenced prior to COVID-19 as an action of our adopted Aquatic Leisure Centre Plan 2014-23. Currently each centre has its own branding which have not been collectively refreshed or updated for many years. In addition, the completion of our major new Keilor East Leisure Centre, meant it was timely to refresh the branding of our leisure facilities. Additionally, we have seen numerous reports regarding the adverse impact of COVID-19 on mental health.  Research from the Black Dog Institute recognises exercise as an evidence-based treatment for mental health conditions and that physical activity promotes positive mental health by improving mood and reducing mental health symptoms. We have seen exercise participation drop significantly due to restrictions with 44% of  Australians exercising less than before the lockdown (Gemba 2020), making this health promotion work part of supporting our community’s physical and mental health during the recovery period.